Description
This is an inspiration book packed with practical ‘recipes’ for the veterinary practice 3.0. Thirty ideas to improve the customer journey in your clinic: from becoming easier to find and creating a better client experience to turning satisfied clients into true fans of your practice.
From a client Christmas tree to paw prints, and from transforming your waiting room into an inviting ‘chill room’ to adding that little bit of extra attention. No complicated concepts, just practical inspiration you can put into action straight away.
The goal: healthy animals, happy clients, satisfied colleagues, and a practice that is ready for the future. After all, you are the chef de clinique: choose a recipe, add your own ingredients, and get started.
By Roeland Wessels, Mark Huis in ’t Veld, Danse Sonneveld & Tessa Plagis



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