A communication manual especially for vets? Come on! I became a vet to make sick animals better, not to communicate with people?! Chances are, this is what’s going through your mind as you read the title of this book.
But put that thought aside for the moment. This book is not suggesting that you move into another profession. This book helps you become a more well-rounded vet. A vet who is excellent with animals, and even better with people. The result? Clienthusiasm! In addition to healthy animals, you have delighted clients, contented co-workers and a practice prepared for the challenges of the future. That is all part of the fun of being a vet!
Why this book?
In today’s society, the status of animals is rapidly changing, and with it the position of the vet. In the past, the household pet was a guard dog living in a shed outside. Today it is a full-fledged family member. We’ve run the gauntlet from the old-fashioned farming homestead to the modern factory farm – and in some places, we may be on our way back again. Whether you are a small animal vet, a horse specialist or a livestock vet, your daily work involves many challenges, large and small. But the same is true of opportunities too. The profession of vet is unmatched in the prospects it offers to grow alongside animals’ increasing status in society. Dog trainers, cat therapists, horse whisperers, feed advisors and breeding experts are already following this trend. So let’s get started with improving your communication skills, because the hunt for delighted clients begins now!
How is the book organised?
The book consists of four parts, from the basics to the outside world:
Basics & background
The anatomy of good communication: guiding principles and practical rules, the resources and tools available to you, and the role of new media.
Client-facing communication
The personal conversation with your client – how to find that ‘click’, how to talk about money, and how to handle charged situations like bad-news conversations.
The practice team
Internal communication within the practice: building team spirit, bringing in and keeping the right people, and working with others in your market. Outside wins begin within.
The outside world
You and the society you operate in: the influence of media on your image, and the ins and outs of communicating in a crisis.
Preview the book
Happy customers, satisfied colleagues and a veterinary clinic ready for challenges in the future — read a free preview of any edition, or order your copy.
About the authors
Three people who wrote a book together — each with their own communication style, their own angle and very different personalities, but with one shared ambition: to put communication into the DNA of the veterinary profession.
